Reflect upon performance.
Customer relationships in a new light
| Customer | Günther Energie & Service GmbH |
| Sector | Car Wash |
| Industry | Automotive and energy service |
| Website | www.guenther-lahr.de |
Issue
Car paint that loses its shine needs to be re-polished occasionally. The same applies figuratively to the relationship between supplier and customer to ultimately achieve the best and most appropriate result. Caramba proved that both challenges can be perfectly combined with each other by conducting an open and unbiased comparison at the medium-sized tank and wash park operator Günther Energie & Service in Lahr/Baden-Württemberg.
Challenge
Caramba’s longstanding customer saw a need for action with regard to the product range they used due to drying results that were no longer optimal. The basic wash with the standard dryer was particularly affected.
Analysis
A 3-week test period was agreed, in which Caramba competed with two of its competitors in an objective comparison. In addition, regular visits were set up during this period to carry out an in-depth analysis of the service water, the wash quality and the consumption.
Best advice
After considering all the existing parameters, Caramba decided to enter the race with the newly launched X-Line product line. The perfectly balanced individual products of this premium line, consisting of shampoo, foam, pre-cleaner, dryer, wax and polish, promised, in this case, an interaction with the greatest possible success and best performance.
Caramba effect
A brilliant result on the whole (X-) line: both owners and managers of the wash park were thrilled from the beginning and convinced by the wash and drying results of the premium product series Caramba X-Line. As a logical consequence, the tests with the other competitors were discontinued and the truck washing and self-service areas also switched to Caramba products.
A success that makes us proud – since then, the operator has been guaranteed the best wash results and satisfied customers.
Product line used
Customer feedback
Artur Günther
Günther Energie & Service GmbH
CEO
„After washing several thousand vehicles with the new X-Line series, we would like to congratulate Caramba on the new product line. Our manager of the car wash system, Mr. Dittenhauser, was already enthusiastic about the washing and drying result after the first car washes. I liked it when regular customers asked me about that ‘special vehicle shine.“
Responsible person at Caramba
„We have been successfully working together with Günther Energie for a long time. Therefore, the company immediately agreed to test our new series. The bar was high, as the competitor products in this test also provided good wash results. We were able to up the stakes with the X-Line in terms of drying and shine. Even the competitors had to admit that this could not be improved.“
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